According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization.
We’ve all told stories about the things that happen to us in our lives. It’s part of how society works – the sharing of experiences. The telling of stories is part of how we learn. And our brains seem to be built to remember a story more readily than anything else. Can you remember your best friend’s phone number? Course not. Can you remember that time when the two of you? Absolutely! It’s not that one is more important than the other, it’s that most brains retain a story more easily than facts and figures, numbers and dates, names and addresses.
Actually, for all the jokes and banter within agencies when staff cross over to ‘the dark side’, there are several good reasons why I think everyone should spend time working client side (and vice versa too, but that’s a story for another time). And I’m not talking about just on a secondment. Put some money in the game – like, your livelihood – for two or three years - so it’s clear to everyone just how serious you are about this.
Finally, we’ve reached the last letter of SEED – “D.” For those who are just joining us, The SEED approach is a series of challenges (you have tasks to complete!) that leads you to create a guide to building your own data visualization strategy.
In weeks gone by, we introduce you to SEED – a structured approach to implementing game-changing data visualization and storytelling in Market Research. Over a few weeks, our 4-part blog series explains the end-to-end approach.
Ah, springtime! The warmer weather, sunshine, blooming flowers. It is the perfect time to break out of your comfort zone and explore – your data, that is! As you may remember from the last blog post, we introduced you to SEED – a structured approach to implementing game-changing data visualization and storytelling in Market Research.
It’s spring in the northern hemisphere. This time of year represents more than just warmer weather. It represents new life and new beginnings. Now, let’s consider your business for a moment. Are your profits growing like the spring flowers? Are new opportunities emerging from hibernation?
Lights blazing, as I straighten my bow tie and take one last sip of Dom Perignon before I glide onto the stage to judge the ACE Award finalists while the orchestra plays Wagner’s Ride of the Valkyries... oh, that was the pre-pandemic scenario.
‘Can you write something for International Women’s Day’, she said. Smiling, as she did so. ‘Sure’, I replied.
As you may have noted, we’ve expanded our celebration of International Women’s Day to a full week this year (clearly one day is NOT enough!)