ABOUT AIMIA
Aimia is a global leader in loyalty management, offering a full suite of services including coalition loyalty, proprietary loyalty and loyalty analytics. It owns and operates some of the world’s biggest and most popular
coalition loyalty programs, including Aeroplan in Canada (partners include Air Canada, TD, CIBC, AMEX, Esso,
Home Hardware and Toyota) and Nectar in the UK (partners include Sainsbury’s and BP).
THE CHALLENGE
Managing high-priority research projects for internal Aimia stakeholders can be demanding. Aimia’s Market and Consumer Research team seeks to do just that, so it can exert a real influence on the company’s important
business decisions