With the aim of measuring and improving pharma companies’ performance, Optigage developed a multichannel index that tracks channel reach, engagement, as well as message recall and differentiation. The tool, delivered via Dapresy, is used to gain a better understanding of where brands stand on the competitive playing field, and to pivot their strategies accordingly.
Join Manuel Bollue, Senior Consultant at Optigage and uncover more about the tool, as well as how Optigage has overcome the challenges of how to:
- Structure multiple metrics, with one central index, in a logical way
- Visualize metrics with the right graphs and icons
- Make the tool work both in a workshop and self-service setting
Watch Video