Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed and delivered (usually in a PowerPoint deck that is reviewed and “shelved”) to a dynamic, data driven approach that recognizes the value and relevance of a variety of data sources. 2020 has proven to be a challenging year for the insights industry overall, but while the definitive impact of the pandemic economy is yet to be seen, what both forecasts and industry experts' perspectives confirm is that the pandemic is fueling the industry's revolution, serving as an accelerator to the dynamic shifts that were already starting.
Join us to delve into these changes presented in ESOMAR's “Continued evolution of the data, analytics and insights industry” report, and hear expert voices from collaborating companies Remesh, Confirmit, Forrester and Symphony Technology Group. Participating on behalf of Confirmit is Torbjörn Andersson, Chief Product Officer.
This panel discussion was part of ESOMAR's Insights Festival.