AcuPOLL has challenged the status quo in Market Research since its founding by P&G marketing innovators. It invented in-person qual+quant research for the industry to provide faster and more predictive concept test results in real time.
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In 2009, AcuPOLL teamed up with Confirmit to deliver deeper, faster insights to their clients. AcuPOLL now runs its most innovative research solutions on Confirmit Horizons.
In this case study, you’ll learn:
- How Confirmit Horizons enables AcuPOLL to deliver highly sophisticated research projects to its exceptionally demanding clients
- How AcuPOLL leveraged Confirmit’s platform to design their Spark MCR cognitive science solution, which captures impulse, emotion and conscious reflection to provide a more complete evaluation of ideas
- How the long-standing partnership between AcuPOLL and Confirmit enables AcuPOLL to focus on new innovations