Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. And with the broad adoption of Customer Experience (CX) programs today, perhaps a cookie-cutter CX program is not the differentiator you need.
On top of that, CX is a funny thing. More often than not, try as you might, you just can’t please every one of your customers every time. Maybe there’s a better way. Maybe it isn’t about “pleasing everyone”.
In this webinar, we’re talking to Stan Phelps, author of The Pink Goldfish: Defy Normal, Exploit Imperfection, and Captivate Your Customers. We’ll deep dive into Stan’s unconventional Pink Goldfish framework for achieving competitive differentiation and improving your Customer Experience by embracing your company’s “flaws”.
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